Blankets

We all have our favorite blankets. We know Linus from Peanuts loved his.

But what do we know about this product besides that they keep us warm?

We certainly know that in 2026 there is a big need for this product as the country is facing record low temperatures. Now is a good time to be noticed and thanked with handing out blankets with your company logo on it to your best clients.

Here’s a few tidbits about blankets:

Most blankets are measured in GSM’s.
GSM (grams per square meter) tells you how thick, warm, and substantial a blanket feels.
Think of GSM like thread count for sheets or ounces for denim—higher GSM = heavier, warmer, more premium.
GSM is one of the biggest “feel + quality” indicators for blankets.
GSM tells you how heavy and dense the blanket fabric is.

Higher GSM =

✔ Thicker

✔ Warmer

✔ More premium feel

✔ Higher cost

Lower GSM =

✔ Lighter

✔ Cheaper

✔ Better for giveaways or warm climates

GSM ranges for promotional blankets-

180–220 GSM → Ultra-light promo

Feel: Thin, basic fleece

Use: Mass giveaways, stadium events

Imprint types: Screen print, heat transfer

Pros:

Cheapest
Easy to ship

Cons:

Feels flimsy
Pills quickly

“One-season” blanket

Next Level.

230–280 GSM → Standard promo (most common)

Feel: Soft but still lightweight

Use: Fundraisers, employee gifts, mid-tier promos

Imprint types: Screen print, embroidery

Pros:

Decent warmth
Good value
Widely available

Cons:

Not luxurious
Still prone to pilling over time

This is where you’ll notice most fleece promo blankets.

Better Quality.

300–350 GSM → Premium fleece

Feel: Noticeably thicker and cozy

Use: Retail-style gifts, holiday programs

Imprint types: Embroidery (best), limited screen print

Pros:

Substantial weight
Better durability
Higher perceived value

Cons:

Costs jump
Heavier shipping

This is where your customers will be impressed when they pick this blanket up.

High Quality. Your premium customers.

360–450 GSM → Plush / Sherpa / Luxe

Feel: Heavy, cozy, couch-worthy

Use: High-end corporate or retail

Imprint types: Embroidery only

Pros:

Very warm
Long-lasting
Luxury vibe

Cons:

Expensive
Bulky
Longer production

GSM for woven (jacquard) blankets. Different measuring scale.

Woven blankets don’t always list GSM—sometimes they list weight per blanket instead.

Typical equivalents:

350–450 GSM → Entry woven

450–550 GSM → Retail quality

600+ GSM → Heirloom / premium merch

If a woven blanket is under 400 GSM, it will feel thin and towel-like.

How GSM affects logo quality.

This part is often overlooked.

Low GSM fleece

❌ Ink bleeds

❌ Logos distort

❌ Embroidery puckers

Mid-to-high GSM fleece

✔ Cleaner edges

✔ Better stitch stability

✔ More professional look

Woven blankets

✔ GSM determines sharpness of woven detail

✔ Higher GSM = tighter weave = cleaner logo

What GSM I’d recommend.

Giveaways / mass promos:

➜ Minimum 230 GSM

Fundraisers / resale:

➜ 280–320 GSM

Corporate gifts / retail:

➜ 320+ GSM fleece or 450+ GSM woven (the recipients of these fine quality blankets will hold onto these and keep doing business with you for a long time to come).

Dot4 Promotions hopes that you found the above informative in making a decision about ordering blankets. We want to make sure that you are well educated and pay attention to the details if you are considering handing out blankets to your customers. We will help answer your questions and will work with our high-quality blanket manufacturers to help make your promotional blanket giveaway a comforting experience.